Saravia launched her brand in 2010, and while she may not be a household name to the average H&M shopper, her distinct designs have earned her recognition — including a spot on Forbes Mexico’s 2025 list of the top 100 powerful women in the country.
“Lorena Saravia has created an original vision of Mexican fashion, honoring the culture through collaboration with local artisans, while crafting a highly covetable, modern wardrobe defined by a bold, feminine spirit,” according to an H&M press release. The collaboration includes artisan-crafted, Western-inspired pieces spanning outerwear, matching sets, and even cowboy boots, all channeling a signature masculine-meets-feminine style.
“I come from a large, predominantly female family where each generation strives to empower the next,” Saravia said in the press release. “I see women as multidimensional — they are career-driven, powerful, and possess a kind of magic and an extraordinary strength. My hope is that every woman who wears my designs feels inspired and empowered.”