13 Fashion Favorites From French Editor Eugénie Trochu

Date:

Share:

Eugénie Trochu is a Who What Wear Editor in Residence known for her transformative work at Vogue France; her Substack newsletter, where she documents and shares new trends, her no-nonsense approach to fashion and style, plus other musings; and she’s working on her upcoming first book that explores fashion as a space of memory, projection, and reinvention.

I’ve been in fashion for 15 years. I’ve watched trends rise and fall, silhouettes get reinvented, and countless “returns” arrive with their carefully packaged storylines: the “empowered” pencil skirt, the “perfectly cut” capri pants, the “next-generation” ballet flat, the “reinvented” trench coat. I’ve sat through shows that were choreographed down to the last detail. I’ve written reviews of collections—some sublime, others questionable. I’ve interviewed obsessive designers and exhausted stylists. I’ve learned how to read what clothes are saying, especially when no one is really looking anymore.