“Scentscaping usually involves infusing the scent subtly into multiple touchpoints — from scented stationery to diffusing scent in the reception — throughout the wedding,” says JJ Vittoria, founder of Olfactory NYC, a custom fragrance studio (located not only in NYC, but with outposts in Boston, Miami, and Washington D.C.). Famously, the wedding of Kate Middleton and Prince William was scented with Jo Malone Orange Blossom (which prompted a frenzy of fans clamoring for the floral citrus scent), whereas Meghan and Harry opted for Diptyque (the exact scents remain a royal secret). I’m no royal, but as it turns out, these bougie practices seem to have mass appeal when it comes to making your special day extra special.
