Of course, bows and ribbons are nothing new; they’ve adorned our hair for centuries. From the last queen of France, Marie Antoinette, whose hairdresser is said to have spent 20,000 francs on ribbons, to young women in the Victorian era, coquettish hair bows have proven enduringly popular. You know what they say, though: All beauty trends come full circle. Samantha Cusick, hairstylist, podcast host and owner of her eponymous London salon chain, puts this 21st century resurgence down to Gossip Girl character Blair Waldorf, not to mention the rise of the ‘quiet luxury’ aesthetic. “Using bows is the easiest way to look like you tried, without actually trying,” she says. It’s effortless.
